Meet Joel

Joel Peterson

Joel Peterson is the chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm.

Joel has a long history of successful growth capital investments in a variety of industries. He currently teaches Entrepreneurial Management at Stanford’s Graduate School of Business, is the Chairman of the Board of Overseers at the Hoover Institution at Stanford as well as the Chairman of the Board at JetBlue Airways, and serves as a Director of Franklin Covey. He served formerly as Managing Partner of Trammell Crow Company. He holds an MBA from Harvard Business School. Joel is the author of The 10 Laws of Trust: Building the Bonds that Make a Business Great.

about 22 hours ago

I had a fantastic time sharing stories and discussing the ever present #10LawsOfTrust with the fine people over at… https://t.co/DCTcAyxDRA

October 3

In the expanded edition of The #10LawsOfTrust I provide the playbook for establishing and maintaining a culture of… https://t.co/55A5AJaWzi

October 2

A high trust culture actually saves a company money. Learn more in my chat w/ @MarcelSchwantes on the… https://t.co/iWMlsx119s