Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association.

She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne Bliss guides C-Suite and Chief Customer Officer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.

Jeanne Bliss pioneered the role of the Chief Customer Officer, holding the first ever CCO role at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations. Reporting to each company’s CEO, she moved the customer to the strategic agenda, redirecting priorities to create transformational changes to each brands’ customer experience. She has driven achievement of 95 percent loyalty rates, improving customer experiences across 50,000-person organizations.

Jeanne Bliss


Joel Peterson is the chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992. After three careers, four decades of marriage, and seven kids, in addition to demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel is often sought as a mentor and coach by leaders and aspiring leaders.


The average CEO keeps their job for only 7.2 years.

In this pocket guide, you’ll learn the 12 skills any entrepreneurial leader must develop so you can:

12 Steps to Entrepreneurial Leadership


JetBlue Chairman's Principles for Team Unity and Lasting Company Success

  • Carry a company through its infant, adolescent, and adult stages

  • Secure a team with the right people in the right positions

  • Create unity with a mission that gives meaning, clarity, and priority to collective actions

Download your guide now, and learn the foundations of entrepreneurial leadership.