Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association.

She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne Bliss guides C-Suite and Chief Customer Officer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.

Jeanne Bliss pioneered the role of the Chief Customer Officer, holding the first ever CCO role at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations. Reporting to each company’s CEO, she moved the customer to the strategic agenda, redirecting priorities to create transformational changes to each brands’ customer experience. She has driven achievement of 95 percent loyalty rates, improving customer experiences across 50,000-person organizations.

Jeanne Bliss

Being trusted is not simply an example flattery, it’s much deeper and complex than that. When someone is trusted, everything they interact with is affected differently. 

Trust opens doors, and keeps them open. Trust is an economic driver, as it affects the speed at which tasks are completed, and the cost of the task as well. Trust is the number one leadership competency today, as it affects every other competency that leaders must possess. Trust creates a ripple effect of positivity that impacts not only organizations, but ultimately all of society. 

Fortunately, trust is completely learnable. It’s a set of attitudes, skills, and principles that can be acquired, learned, and sustained by anyone who’s willing to work for it.

In this pocket guide, you’ll learn the basics of each of the 10 Laws of Trust, and why they’re so important to building high-trust organizations.



Joel Peterson is the chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992. After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel is often sought as a mentor and coach by leaders and aspiring leaders.